In the world of business, you have to stay ahead in the cut-throat competition. The constant changes in the technology engage more and more users towards a better and comfortable mode of business. What users want is easy accessibility to things they want, so using their mobile phones to make a purchase is what they find convenient. Hence, catering to that audience requires websites that works on a desktop computers as well as mobile phones.
But, maintaining two websites at a time is a daunting task; moreover it is uncertain about some new technology that might affect your business operations in the future? Well to address everything, adopting a responsive web design for your web-based business is the ultimate solution. These responsive websites are like liquids, they adjust according to the shape of the browser. With such a design, you can reveal the burden to maintain several websites from your shoulder and get a common solution to it.
The Future is Mobile
As a matter of fact, 85% of people believe that a mobile site is more convenient than a desktop one.
According to the latest Google update on Search Engine Optimization, it was suggested all the online retailers to upgrade to a responsive web design in order to avail maximum benefits of SEO. Additionally, the content on the responsive website is much easier for the users to share rather than sharing on a separate mobile website.
Using separate websites for mobile and desktop means managing separate SEO campaign for each. Optimizing keywords that are more likely to be searched by users works better on a responsive website, as it provides better user experience for navigation and simplified browsing.
The users don’t have to fool around zooming and shrinking images; they can simply use the responsive design to perform easily just the way they use a desktop website. This will minimize the risk of customers getting frustrated and bouncing to another service provider.
Hence, better user experience will get you better traffic, which will further lead to sales. So, if you are looking for a company that can provide you a robust responsive web design in India then it will help you to set better marketing strategies and achieve a lot more than before.