Without a shadow of a doubt, SEO has drastically changed over the years and continues to evolve. What was simply about optimising websites for search engines a few years back now concerns more with user experiences.
With modern SEO taking over the conventional way of optimising websites, the practices that used to work well for your website traffic and search engine ranking may no longer be effective.
The only way to deal with this revolutionizing SEO environment is to approach it as an opportunity to improve your SEO practices for better results and return on investment.
So, here we have three modern SEO practices that will help your business gain profitable traffic and not just a high ranking.
· Focus on local optimisation
Local SEO is an effective way to market your business amidst local audiences. People tend to look for services and related information (required to connect with them) within their locality. By establishing a local search presence, you can make your business found by local buyers right when they’re looking for the type of products or services you sell.
· Keep customers in mind when optimizing keywords
People turn to Google to find answers to their queries. The content on your website should reflect keywords that relate to those queries and their apt answers.
When selecting keywords, think about people who would use those keywords to type their query on Google. Researching and optimizing keywords can be a tedious process, but remains an essential aspect of effective SEO.
· Drive social influence
It’s almost impossible to imagine SEO without social media today. What is being shared and talked about your business on popular social networks largely affect your search engine rankings.
Establish a positive yet active presence on social media channels like Facebook and twitter to keep your audiences informed about your business updates as well as get more new people to know about your business.
SEO is changing every now and then. Updates are released by Google from time to time for businesses to improve the quality of their traffic and search results. Staying in synch with the latest updates and practices will allow you to market to your targeted audiences better and make your website more user-friendly.
To leverage the changing SEO environment and technology, hire a professional Magento developer in Sydney who can help you not only build a well-optimised ecommerce website but also utilise Google’s ever-changing algorithms to your advantage.