Whether you’re an ecommerce store or a company with your own business website or blogger with a well-designed travel blog, being accessible and scalable on popular, if not all, devices.
Responsive web design has gained much popularity with the emergence of smartphones, tablets, iPads and other advanced mobile devices with diverse screen sizes and resolutions. However, contrary to what many designers and online business individuals think, responsive website development services isn’t only about intriguing layouts, trendy templates and up-to-date content. The approach focuses around providing users with a uniform experience regardless of the device being used to access the web.
While some businesses manage to get the most out of their responsive approach and create adaptive user experiences, others happen to drop the ball on various points. With that said, here are a few frequently made mistakes that absolutely reverse the effect of your responsive website development approach.
Mistake #1 – Assuming Layout is the King
Assuming that a responsive design is limited to layout changes is the most common mistake made by business owners. No doubt, design is a big driving factor here, but basing all your responsive efforts on fitting a layout into a mobile screen just won’t help. To create an exceptional user experience, focus on the facilities that the device offers as well.
Mistake #2 – Hiding Web Content
Given the very limited space to work with the images and page content on a mobile device, we often tend to hide content in order to make the design fit a smaller screen, which affects not only the SEO performance but also the site speed and hence, the user experience.
Mistake #3 – Thinking Desktop in the First Place
What most design professionals don’t realise is thinking desktop-first backfires most of the times. Developing a desktop website first and then adjusting its content into a mobile-friendly web design can give designers a whole lot of work that can consume more than expected time. Starting from the smaller screen and scaling up to the larger screen, on the other hand, would help foresee the potential issues that may crop up in the future.
Mistake #4 – Pushing Your Fine Web Design into a Responsive Framework
Even the professional web development companies and professionals sometimes make a mistake of squeezing a beautiful existing design into a responsive one, which turns out to be both complicated and expensive. What’s a better way out in most cases is rebuilding the website from scratch. Alternatively, you could go for responsive templates designed to adapt to different screen sizes and resolutions.